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There's a moment in the college process when families realize something important: the school you think is your best choice and the school that's your best financial choice are often two different things. One family was in the middle of deciding between colleges. They had a frontrunner. A college they thought was the obvious choice. The one they'd been focused on. But as part of the college planning process, they started looking at the actual merit aid packages. Not just hearing about acceptance. Looking at dollars. They compared two schools side by side. The frontrunner? One merit aid offer. The college they hadn't focused on as heavily? Several thousand dollars more per year in merit aid. We're talking about real money differences. Multiple thousands per year. Over four years, a massive gap. Suddenly, that backup school wasn't a backup anymore. It became the frontrunner. Not because the family changed their preferences about the school itself. But because the financial reality changed the decision. That's an eye opener. Because most families never get that deep into comparing merit aid between colleges. They just accept whatever offer comes back from their preferred school. High-income ($500K+) families who know the game often discover $20K–$40K per year in merit aid that others overlook simply because they never applied strategically. Join the free webinar: https://go.yorkshirecollegeplanning.com/invitation-workshop-2