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I made a $120,000 mistake last year. I blamed my leads. Wrong targeting. Wrong audience. Wrong traffic source. I convinced myself that if I could just get better leads, my close rate would fix itself. It didn't. What actually fixed it was a 3-page document I built in an afternoon. It changed what happened before my calls, during my follow-up, and after the close. My close rate went from 34% to 61% in 47 days. Same leads. Same offer. Same price. The document is called an Infrastructure Pipeline. It's one of 22 frameworks in a book I just wrote called Pre-Sold. If you sell high-ticket coaching and your close rate is stuck β this is the only thing I've found that actually moves it. Get the free book at the link. Read chapter one tonight.
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