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90% of brain development occurs before the age of 5. And we now know excess sugar doesn’t help, especially in the early years when vital childhood development is occurring. So if excess sugar can slow development, why would you give your kids a sugar-coated gummy vitamin every day? Is that really the right way to stay healthy? At Hiya, we said no to sugar and no to gummies. Instead, we obsessed over creating the perfect multivitamin we’d want to give our own kids. The result? Our kids' daily multivitamin: 15 essential vitamins and minerals 12 fruit and veggie blend Zero sugar - sweetened naturally No dyes - just naturally colored Not a gummy - zero sticky mess Wanna be one of the millions of parents who ditched their sugar gummies? We hope you join us.