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We never intended to start a skincare company. We were just trying to help our daughter’s chronic eczema after years of drugstore creams and prescription steroids failed. Looking for a better answer, we turned to a local farmer and rendered our first batch of tallow balm by hand. It worked. We called it our “liquid gold.” That single moment changed everything. Our standards for skincare shifted — not just toward non-toxic, but toward nutrient-dense ingredients that truly support skin health. When we couldn’t find products that met those standards, we created our own. Today, Toups & Co. sets a higher standard for skincare—combining ancestral methods, modern science, and the highest quality ingredients. If it’s not good enough for our family, it’s not good enough for yours. Shop natural, luxury skincare handmade in coastal Alabama.