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"We use AI" isn't a strategy. When an agency says it'll get your firm recommended by AI search, the fair follow-up is simple: how, specifically? Which signals, and what's the plan for each? There's a real answer. AI weighs the same fundamentals search always has: real expertise, content that answers client questions, a sound site, a trustworthy reputation. The "AI advantage" worth paying for is an agency that can show you the mechanism.