Ad copy

I’m Oliver James, founder of Friend of Dorothy. A few years ago I realised something a lot of gay men quietly experience… loneliness. Even surrounded by people, online all day, constantly “connected” — so many of us still feel isolated. That’s a huge part of why I started building Friend of Dorothy. Not just as a wellness brand, but as something that could genuinely bring gay men together in real life. So now we’re using the resources we’ve built through Friend of Dorothy — our platform, audience, events and reach — to create spaces where people can actually meet, connect and feel part of something again. From pottery classes and movie nights to fitness events and wine tastings, the goal is simple: help gay men find community again. And now we’re taking it even further by building a charity focused on connection, inclusion and reducing loneliness within our community. This is bigger than products. It’s about people.