Storyteller Lab Facebook ad: “The best selling series I almost gave up on.”

About this ad

Meta Ad Library ID

1027769350208339

Platforms

Facebook, Instagram, Audience Network, Messenger and Threads

Relaunches

1

Niche

Marketing & Agencies

How we count

Ad text

For three years, I called myself an author. I just left out the part where almost nobody was reading my books. It was 2012. I had a book I was proud of and a publishing dream that looked so simple from the outside. Write the book. Hit publish. Readers find it. Right? Nobody warned me about the silence. The launch-day spike that fades by Thursday. The sales dashboard you refresh like it owes you money. The "marketing advice" that's really just post more and hope. I did all of it. I tweeted into the void. I joined every group. I ran a 99-cent sale and watched twelve people show up. I kept writing anyway. More books. Better books. And every single launch, the same story: a little spike, then crickets. I remember the night I almost quit. Sitting at the kitchen table, doing math that made my stomach drop. I had a backlist I was proud of and a "business" that wasn't one. It was an expensive hobby with good reviews. Here's what finally changed it, and I wish someone had just said it to me plainly, years earlier: I was advertising wrong. And I was advertising the wrong thing. When I finally learned to run Facebook ads as an actual system, not boosting posts, not guessing, things started to crack open. But the real shift wasn't a tactic. It was a realization: Stop pushing the new release. Sell the backlist. A new book sells itself to the people who already love you. But a finished series? That's where the money lives. One reader clicks an ad, falls into book one, and reads straight through to the end of the series. One click. Many books. That math is what makes author ads profitable — and it's the exact thing the "just boost your launch" crowd never tells you. So we built ads to our backlist. We let them run. We learned to read the numbers instead of guessing at them. We made creative that actually stopped the scroll. And slowly — then not so slowly — the silence ended. Steady sales. Daily page reads. Income that didn't depend on launching something new every month or grinding ourselves into dust. We went full-time. We stopped white-knuckling every launch. And then authors started asking us how. That's why The Writing Wives exists. We're salty and sweet — we'll give it to you straight, then hand you the actual system. No hope-marketing. No post more and pray. Just the frameworks, real ad breakdowns, and a room full of authors doing the work right beside you. It's called Author Empire. Inside, you'll learn to position a book the right readers click, run Facebook ads that actually work, build an author brand readers come back to, and sell your backlist on purpose — at your pace. If you're where I was in 2012 — talented, tired, and so done with the silence — I want you to skip the years it took us to figure this out. The first 7 days are free. After that it's $55/month, and you can cancel anytime. Come build the engine. Your backlist is an asset. Let's make it act like one. → Start your 7-day free trial: http://skool.com/thewritingwives P.S. You don't need to go viral. You don't need to write four books a month. You need the right readers, found on purpose, again and again. That's the whole game. And it's learnable.

Where the ad sends people

skool.com

The best selling series I almost gave up on.

Facebook Ads for authors: scroll-stopping creative, AI tools, and proven frameworks to grow book sales and build a thriving author business.