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Check the label on your purple shampoo. SLS, synthetic fragrance, dimethicone silicone, parabens, artificial dyes, petroleum derivatives - and a single-use plastic bottle to wash it all down with. Our Purple Shampoo Bar? Black cumin seed extract, lemon essential oil, coconut-derived cleansers, and a natural violet toning complex. Same brassiness-busting result. Zero nasties. Zero plastic. Australian made. 40+ washes per bar.