We Are Dip Facebook ad: “It Wasn't Me. It Was The Wash.”

About this ad

Meta Ad Library ID

1042552188605805

Platforms

Facebook, Instagram, Audience Network and Threads

Relaunches

0

Niche

Home Services & Trades

How we count

Ad text

And I'm just stood there wondering if he can smell it too. That oniony stench coming off me. My goal this year was to get in shape, so I'm at the gym most nights. A few weeks in I noticed my kit. Out of the machine it smelled fine. Ten minutes into a warm-up, that sour, oniony smell was creeping back. I washed everything twice. Went up to sixty degrees. Bought the strongest stuff on the shelf. Nothing. I stopped putting my arm up in class. I can't tell you how many times I smelled my own shoulder in the car park. Turns out it wasn't me. It was the wash. Fresh sweat hardly smells at all. The smell is what happens when the bacteria on your skin break down the oil in it, and that oil soaks into polyester and clings on. A normal wash doesn't remove it, it rearranges it. The sharpest notes rinse away, whatever's bound into the fibre stays, and it comes back the moment you warm up. There's a name for it: permastink. Oddly comforting. The answer wasn't a harsher detergent or more heat. It was enzymes. These are Dip laundry sheets, and the little dots on them are encapsulated enzymes that go after the residue the bacteria feed on, shielded so they survive the wash and reach the fabric. For kit that's already got it: dissolve a sheet in cool water, leave it an hour, then wash with one in the drum. A few washes in, mine's surviving whole workouts. Fresh Linen or fragrance-free. £0.24 a wash on the big box, about what my old pods cost. More than 100,000 UK families are on these now. 50% off your first order: £6.00 for 30 washes, then £12.00 a month + £3.95 delivery. Money back if it doesn't work for you.

Where the ad sends people

wearedip.co.uk

It Wasn't Me. It Was The Wash.

After: £12.00/mo + £3.95 del.