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Most traditional laundry detergents on the market use ingredients derived from petrochemicals and skip out on cleaner, but highly effective plant-based alternatives. Here's what actually gets your clothes clean: 🧪 Surfactants lift dirt and oils off fabric. Conventional brands typically use LABSAs or SLS + ethoxylates, which are cheap, and prone to leaving residue (sometimes even 1,4-dioxane). We use MES (methyl ester sulfonate) and glycolipids instead: plant-derived from renewable sources and residue-free. 🧪 Enzymes cut through what surfactants can't: blood, grass, food stains. We use SIX enzymes. Many detergents use zero, because enzymes cost more. 🧪 Anti-redeposition agents stop lifted dirt from resettling on your clothes mid-wash. Conventional brands lean on petrochemical acrylates. We use a polysaccharide-based approach instead. Three systems, working together, with ingredients we're not afraid to explain. See what all the fuss is about and try our detergent today.