Young and Profiting Facebook ad: “If Elon Musk was standing in an elevator…”

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1060343300084717

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Facebook and Instagram

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If Elon Musk was standing in an elevator with you right now, what would you say? 👀 Most people would freeze, stumble or word vomit their entire life story in 10 seconds. This week I sat down with bestselling author, TV host, and pitch expert Forbes Riley (@forbes_riley), and she broke down the real-life pitch that landed her on Grant Cardone's 10X stage. Forbes was in a Vegas hallway. Grant was at the other end with his entire entourage. She had no meeting. No introduction. Just 20 seconds and a strategy. She didn't approach Grant. She approached Elena. And 30 seconds. That's all it took her to pitch herself  Here's Forbes' framework so you're ready when YOUR elevator moment happens: ✅ Have your pitch ready BEFORE you need it.  Forbes created a step-by-step elevator pitch system because she used to freeze and ramble in those moments. Prepare now so you can perform later.  ✅ Do your research obsessively.  Forbes already knew Grant's net worth, and who Elena was and that 30-second pitch had hours of research behind it.  ✅ Don't pitch the gatekeeper. Win them over.  Forbes approached Elena with respect and a clear value proposition. The door opened because she read the room, not because she forced her way in.  ✅ Make the pitch about THEIR outcome.  "I can make you an extra billion" is about Grant's result. Not Forbes' resume. Flip every pitch from "here's what I've done" to "here's what I'll do for YOU." The opportunities you want are one bold conversation away. But only if you're prepared for the moment. 💯 Follow me @yapwithhala, then comment FORBES and I'll send you the full episode 🔗

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