Cairo Scene Facebook ad: “@CairoScene Summers in Cairo are usually the slowest…”

Ran for 5 days, from September 24 to September 29, 2026, the last day Crush saw it.
Run by Cairo Scene on Instagram. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 1062651503351561
- Platforms
- Relaunches
- 0
- Niche
- Marketing & Agencies
Ad text
@CairoScene #SceneAD: Summers in Cairo are usually the slowest workwise. Vacation requests overlap, and it’s too hot for new project directions or, frankly, work. This summer, PwC Egypt Technology and Innovation Centre (ETIC) seemed to have a different formula: working remotely from anywhere, surprise midday happy hours and a little more room to actually enjoy the season. ETIC is PwC’s Egypt technology hub, bringing together consultancy, technology, and non-tech managed services to build solutions for businesses and elevate their day-to-day operations. As the team puts it, “ETIC brings together the best of consulting with innovative technologies to build trust, solve important problems and deliver sustained solutions.” Home to more than 2,000 people, the centre runs on a mix of technology, collaboration and a distinctly people-first approach. Add family days, summer kits and an AI hackathon to the mix, and suddenly the Cairo work summer doesn’t sound so bad. Here’s what summer looked like for ETIC’s team. Uhmm, are you guys hiring? For the full article, head to scenenow.com or download the SceneNow app — link in bio.











