Ad copy

She's getting six muslin blankets. 🫠 Two off the registry. Two from coworkers. One from an aunt who forgot she already sent one. And that's before the sock bouquet, the wipe warmer, the diaper cake nobody has ever once cut into. 𝗕𝗮𝗯𝘆 𝘀𝗵𝗼𝘄𝗲𝗿 𝗴𝗶𝗳𝘁𝘀 𝗮𝗿𝗲 𝗮 𝘄𝗵𝗼𝗹𝗲 𝗴𝗲𝗻𝗿𝗲 𝗼𝗳 𝗻𝗼𝘁 𝗿𝗲𝗮𝗹𝗹𝘆 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝗶𝘁. Cute. Well-meant. Aimed at a person who hasn't been born yet. Meanwhile the woman in the middle of the room is about to go through the hardest physical and emotional year of her life — and nobody bought her anything. 💭 We built this brand in that gap. Every print carries a message woven into the fabric. Hand-illustrated, chosen on purpose, and written for her: 🧵 ✔️ "You're doing great, mama" ✔️ "Trust your instincts" ✔️ "Mama, I wished for you" Baby wears it. Mama reads it. At every feed. Every change. Every long night nobody else sees. The diaper cake gets thrown away. These get read eight times a day, on the days she's sure she's failing. 🥹 Buttery-soft 210GSM bamboo. OEKO-TEX certified. $36. 800+ five-star reviews. Same theme over and over: "She cried when she realized what it said." Be the gift she remembers → https://raisingmama.com/collections/trust-your-instincts/products/the-second-skin-footie-royal-instinct-blue-boy