
Active· since Aug 17, 2026
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Indian handloom isn't just a fabric, but our lived heritage and cultural identity. In a recent interview with PTI on the sidelines of BharatTex2026, I sat down with Dr. M. Beena (Development Commissioner for Handlooms, Ministry of Textiles, GOI)—an IAS officer from the Kerala cadre and trained doctor—to talk about the future of India’s textile heritage. Our discussion focused on the critical issue of languishing handlooms—the quiet crafts that need our support the most. And, how strategic policy and re-engineering is working at reviving the endangered weaving traditions and artisan livelihoods, besides why Indian traditional handlooms deserve to take center stage as global brands. @bharat_tex @texminindia @ptinews_multimedia [PTI, PTI Interview, Bharat Tex 2026, Viksit Bharat 2047, Indian Handlooms, Lived Heritage Sustainable Fashion, Textiles Of India, Vocal For Local]
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