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Hair loss is easy to ignore until the options start to feel more drastic. New Alpecin DMG is a simple daily Shampoo and Serum routine for men who want to start doing something about hair loss. Shampoo on wash days. Serum on non-wash days. Alpecin DMG Shampoo promotes scalp micro-circulation† to help improve nutrient supply at the hair root and was clinically shown to reduce hair loss from 12 weeks of daily use.* ✅ Just 2 minutes a day ✅ Only available from alpecin.co.uk † Single-application test: increased skin micro-circulation vs control. *24-week clinical study in men: fewer hairs lost vs placebo at 12 and 24 weeks.