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He'd never buy it for himself. He'd never ask for anything this nice. He'll never stop wearing it. You know the man. Maybe you married him. Maybe you raised him, or he raised you. He'll research a drill for three weeks and buy the second-cheapest one. Ask what he wants for his birthday and you'll get the same answer every year: nothing, he's fine, don't make a fuss. Here's something the fragrance industry has known for a long time: surveys find that about half of American men are wearing something a woman picked out for them. We see the same thing, maybe more. Most of the men's fragrance we sell is bought by a woman, for a man, because she decided he deserves to smell like something. He rarely disagrees. So this was never overstepping. It's the oldest tradition in fragrance. The easy way in: pick five small scents and try them together, at home, over a week. No counter, no clerk, no guessing under mall lighting. He wears one for a few days, then the next, until one of them stops smelling like cologne and starts smelling like him. You'll both know it when it happens. He'd never start this himself. He doesn't have to.