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If your ad spend is scaling but your revenue is flat, you have a leak. You are paying a massive "stupid tax" to the algorithm. And it is happening because you trust this one vanity metric... ...Blended AOV. It’s a liar. It hides the fact you are paying premium acquisition costs just to reach people who *already bought from you*. If you don't split your *new* vs. *returning* customer AOV, you are flying blind on your Shopify store. Foundr Operators is the $200M command center that rips your real numbers apart and hands you the exact move to fix the leak today. Stop burning cash on your own customers. If you're running your store on Shopify, click below to see the system in action.