Real Men Real Stories Facebook ad: “You Let Yourself Go, Walt. Six Months Later.”

About this ad

Meta Ad Library ID

1070356982653774

Platforms

Facebook, Instagram, Audience Network, Messenger and Threads

Relaunches

0

Niche

Skincare & Beauty

How we count

Ad text

Six months ago, my wife of 31 years walked out. Her last words were: "You let yourself go, Walt." Worst part is, she was right. Nobody had looked at me twice in ten years. Including me. Then my daughter called. Engagement party, ten weeks out. She said: "Mom's going to be there. You okay with that?" I told her I'd be fine. I was lying. I did what a man does. Treadmill at five in the morning. Cut the beer. Bought a real shirt. Two weeks in, seven pounds gone — and the face in the mirror hadn't lost an ounce. Gray. Heavy-eyed. Finished. Then Ray, a friend I've known forty years, looked at me across a diner booth and said the one thing nobody else would say out loud. He said: "The face, Walt. The face is what she named." Let me tell you exactly what happened after that. 💔 Week one: nothing. I almost quit on the whole idea 💔 Week three: the coffee girl looked twice. First twice in a decade 💔 Week nine: my daughter opened the door and covered her mouth 💔 And then I saw June across the room — and she saw me What happened in those two seconds, I've replayed a hundred times. The whole story is in the video below.

Where the ad sends people

shop.try-forge.com

"You Let Yourself Go, Walt." Six Months Later...