Derek Hollins ad creative
Derek Hollins
Derek Hollins

Activeยท since Aug 10, 2026

7
days running
0
relaunches

Ad copy

I'm a gastroenterologist. I've been a gastroenterologist for twelve years. The first thing you learn in my field is that fiber is the answer for constipation. Not enough fiber, that's why you're backed up. Fiber is the first thing every gut-health book in America tells you to add. Then I went to Italy. The country where women eat bread and cheese every day and barely any fiber at all. What I found there broke everything I thought I knew. Let me back up. I work at a digestive health clinic in the Northeast. Women come to me when their doctors have run out of answers. They've been on laxatives for years. Their colonoscopies are normal but they're still backed up. By the time a patient hits my office, I already know what the chart is going to say. Because it always says the same thing. Patient presents with bloating that won't go down. Doctor's notes: menopause-related. Recommend dietary discipline. Try more fiber. Patient returns. Going only every four or five days. Doctor's notes: slow transit. Recommend more water and exercise. Patient returns. Straining until she's dizzy. Doctor's notes: functional constipation. Start a daily laxative. Patient returns. Cramping and painful bloating by evening. Doctor's notes: likely IBS. Prescribe an antispasmodic. Patient returns. Heavy, full feeling that never clears. A brick in the lower belly all day. Doctor's notes: consider a psych referral for stress. Five visits. Five years. Five separate diagnoses. Five separate prescriptions. And by the third visit, somebody has handed her a high-fiber diet plan and told her the answer is to choke down more bran. Then someone finally sends her to me. I pull her chart. I look at her scans. And in less than thirty minutes I find what explains every single one of those visits. It is not her diet. It is not her fiber either. It is a jam. Something is physically clogging her pipe. Your gut doctor checks you for disease. Your scan checks you for a blockage big enough to cut you open for. The thing doing the jamming sits between them, and nobody is paid to look there. So when I got invited to a digestive research conference in Florence last spring, I added two extra weeks to the trip. Because something had been bothering me for years. Italian women eat far less fiber than American women. Bread at every meal. Cheese. Olive oil. Meat and fish. Almost none of the bran and psyllium and fiber powder we push on every backed-up woman in America. In my field, fiber is the first thing we tell every constipated woman to pile on. But Italian women are 17 times less likely to end up in surgery for a bowel obstruction before 70 than American women the same age. Not twice as likely. Not five times. Seventeen. Italian women go every morning well into their 90s. Fewer blockages. Less bloating. Regular as clockwork past 80. Based on my training, Italian women eating almost no fiber should be the most backed-up population in Europe. They should have more of what is jamming up American women like you. Not less. I needed to understand why. After the conference in Florence I drove south, then I caught a ferry to Sardinia. The region is one of the original Blue Zones, the highest concentration of healthy centenarians in the Western world. I arranged a homestay in a small village in the Nuoro region through a longevity research project. The woman I stayed with was named Lucia. She is 87 years old. Lives alone in the same stone house she was born in. Tends her olive trees every morning. Walks to the village square. Cooks all her own meals. She has eaten almost no fiber her entire life. I'm sitting at her kitchen table on day three watching her boil fresh pasta in a copper pot. She drains it, tosses it with olive oil and cheese, sets a plate in front of me, and sits down with the same plate herself. My doctor brain is going haywire. I'm thinking about every patient I've ever told to pile on more fiber. Every patient I've put on a strict bran regimen for six months. This woman has been eating bread and pasta and cheese every single day for eighty years and barely a vegetable. Based on everything I know, she should be backed up solid. But she is 87. She is sharp. She has clear eyes. And she goes every single morning like a clock, which is more than most of my 50-year-old patients back home can say. I had to ask. Her English was perfect, she had worked as a translator in Florence after the war, and again at the American embassy in Rome in the 1970s. "Lucia, doesn't eating no fiber back you up?" She stops eating. Looks at me. Starts laughing. "Everyone worries about something. American women worry about fiber. We worry about something different." She wipes her hands and tells me to sit down properly. "You came here because something is telling you. The bloating. The days without going. The heavy weight in your belly. The scans that are normal while you still feel backed up. Yes?" I nodded. She leaned across the table and looked me in the eye. "You are not crazy. You are not lazy. Your body is telling you the truth. The doctors have not been listening." She set her hands flat on the table. "I had a sister. Elena. Three years younger than me. We grew up in this house. She left for America when she was twenty-two to marry a man from New York. She forgot what our mother taught us. My mother begged her. Elena said it was old-fashioned. She got backed up the same as any American woman. Her colonoscopies were normal her whole life. She died at 64. Her gut finally jammed all the way, and by the time they got her to the hospital her colon had torn. Her doctor told the family she was just getting old." She looked at me. "You are walking my sister's road. Unless you turn now, you will end the same way." She walked to a small wooden cabinet and pulled out a single dark glass bottle with a small wooden dropper resting against it. The bottle was filled with a dark, almost black liquid. Bitter. Earthy. Concentrated. "Your laxative only does half the job." She placed her hand low on her belly. "It pushes what is loose. But the jam, the thing stuck to the wall, it never touches. That stays here. Inside." "After twenty years of being backed up, the pipe gets clogged worse and worse. And when the pipe is jammed, two things stop. Nothing new can pass. And the thing that is jamming you keeps growing. Your gut works twice as hard against it. That is why the bloating climbs. That is why the straining gets worse. That is what is going to end you. Not the fiber." She set the bottle down on the table between us. "This medicine cracks the jam open. And it carries the four plants the gut needs to clear it out, all in the same bottle. Every morning. That is the only road off this road." "My mother taught me this. Her mother taught her. Her mother before her. For seven hundred years the women of this village have made the same medicine. Every woman in our village who lives past 90 going every day takes it. Every one of us. We do not worry about the fiber. We worry about the jam. So the fiber does not matter." I sat there staring at her. I have a medical degree. Twelve years of practice. Hundreds of charts. And this 87-year-old woman had just described in plain language what I had spent fifteen years half-confirming in journals. Laxatives only move what is already loose. They never clear what is clinging to the gut wall. That clinging thing is parasites, wrapped in a slimy coat, an armor, that keeps them anchored. Clearing them takes four specific plants, wormwood, black walnut, pumpkin seed, clove, each doing one job, and a backed-up gut can't get there with a laxative. Lucia had skipped the journals and gone straight to the answer. I spent the rest of that week talking to every elderly woman in the village. Her 92-year-old neighbor takes the medicine every morning. Has since she was eighteen. Her cousin Anna, also in her late eighties, also regular as a clock. Same practice. Same bottle made by hand from herbs they grow themselves. These women have eaten almost no fiber their entire adult lives and go more regularly than every American patient I have ever treated. Then I thought about my patients. Five visits. Five wrong diagnoses. Five prescriptions. A six-month high-fiber plan that didn't move a thing. Bloating worse every visit. A brick in the belly by evening every single day. Straining until they were dizzy going to the bathroom. Being told it is menopause. Being told it is age. While the jam has been quietly building for thirty years and no doctor in America has ever once looked for it. The Italians eat a fraction of the fiber Americans do and go every morning to 100 because they clear the jam every day. My American patients pile on fiber, take their laxative, see their doctors every year, and end up in the hospital with a blocked gut at 68. The contrast made me sick. When I got back to the States, everything Lucia taught me lined up with the research. The dark liquid she used was wormwood. The bitter plant the old women grew along the garden walls. One of the most studied worm-clearing herbs in the world. The Italians call it assenzio, and they have been growing it on the edges of olive groves for a thousand years. But what stopped me was that Lucia's village was not alone. Traditional Chinese medicine used bitter herbs to clear the gut of worms centuries before the West had a word for it. Healers in India prescribed the same kind of plants for over 4,000 years. Native American families used black walnut hulls for exactly this. Grandmothers across the world kept pumpkin seed and clove by the kitchen door for the same reason. Different cultures. Different continents. No contact with each other. Same understanding. Same medicine. That is not coincidence. In medicine, when independent traditions arrive at the same conclusion without contact, we take that very seriously. Meanwhile, Lucia goes every morning at 87. And American women are ending up on an operating table with a blocked gut at 68. I started taking the medicine every morning when I got home from Italy. Week one. Gurgling and movement within the first few days. Things shifting that hadn't shifted in a long time. My gut waking up. Week two. Going two days in a row for the first time in years. Week three. This is the week that matters. Every drugstore cleanse I have ever recommended to a patient crashes at week three. The backup comes roaring back. Often worse. Nothing came back. The rhythm held. Because the eggs were dead and there was nothing left to hatch and clog me up again. Week four. Going every morning, comfortable, no straining. The waist that had crept up on me came down two full inches, all bloat. A colleague stopped me in the hallway and said, "Did you do something different? You look lighter." Week six. The heavy, full feeling gone completely. Flat stomach through every long clinic day. I had not felt this clear in my gut since my thirties. Not because I found some new breakthrough. Because I finally listened to an 87-year-old woman who knew more about what actually jams the gut than my entire field has been willing to admit. Before you try sourcing the herbs yourself, do not bother. I tried. Ordered bulk wormwood. Bought black walnut tincture from one shop, ground cloves from the spice aisle, raw pumpkin seeds from another. Disaster. Half of it was underdosed, the tincture never got through the armor, and the raw herbs tore up my stomach. I gave up after ten days. The brand I use now is a small company called Holior. Wild-crafted wormwood, black walnut, pumpkin seed, and clove. Real doses, not the token amounts in drugstore cleanses. All four plants blended into an oil softgel, so the herb oils actually soak in instead of passing straight through you the way dry powder capsules do. Third-party tested. Three softgels every morning with water. One bottle. It is the modern version of what Lucia's family has been doing for generations. If you are reading this and you have been backed up for years, I need you to hear something before you do anything else. This is not about giving up your laxative overnight. What I added did not replace anything. A laxative moves what is already loose. That is the front half. The back half, clearing the thing that is actually jamming you, is what had been failing. Holior does the back half. Once the jam is gone, the gut moves on its own and you do not need the laxative anymore. You add three softgels of Holior every morning. That is it. And within a few weeks most people find they stop reaching for the laxative at all. Try Holior for 90 days. Track how often you're going every week. Note whether the bloating comes down. Watch whether you stop reaching for the laxative. If you are not going more regularly, if your gut hasn't shifted, if the backup hasn't broken, full refund. No questions. Here's what makes me furious. If a 17-times increase in bowel obstruction risk paired with years of straining on a working laxative were happening to men with a common disease, there would be national campaigns. Insurance would cover yearly gut screening. Guidelines would be updated annually. But it is happening to women who are chronically backed up. So we get "eat more fiber." We get "try this elimination diet for six months." We get "have you tried drinking more water." We get "have you considered that it's stress." We hand our patients a fiber plan and tell them to come back in six months while the jam keeps building. There are six laxatives I can adjust to keep a backed-up woman going once in a while. There is zero protocol in mainstream gut medicine for clearing what is actually jamming her after ten years of laxatives. Zero. We don't even look. I am done with that. And if you have been told for the last decade that more fiber will fix what is wrong with you, and it hasn't, you should be done with that too. If your scans are normal but you're still backed up. If your bloating has been climbing no matter what you eat. If you have already piled on fiber and water and cut out seven foods and still feel backed up. If your gap between bathroom days gets longer every year. If you strain until you're dizzy. If you feel a brick in your belly all day. If you have stopped looking at your photos because you do not recognize the bloated woman in them. Listen to me. You are not crazy. You are not lazy. The bloating is real. The days without going are real. The straining is real. The heavy, full feeling is real. Your laxative has been moving what's loose, and the jam has never been cleared, and your body has been paying the price every single day for years. More fiber will not fix it. More water will not fix it. Cutting more foods will not fix it. Your gut doctor will not find it. The colonoscopy will not catch it. Drugstore cleanses will not finish the job. I have spent twelve years proving that. But an 87-year-old woman in a Sardinian village showed me what actually works. Clear the jam. Three softgels every morning. You are at a crossroads. One path. Keep taking the laxative. Keep piling on fiber that was never the problem. Watch the bloating climb. Add the antispasmodic when the cramping comes. Add the stronger laxative when the last one quits. Add the psych referral when the exhaustion of it breaks you. Spend the next twenty years collecting prescriptions and fiber plans while the real problem never gets touched. End up like Elena. At 64. With a torn colon on a hospital table. Another path. Try what I tried. Clear the jam. Let your gut finally move on its own the way it was supposed to for the last twenty years. Eat normally again. Feel like yourself again. Get your life back. Look at yourself again and not hate the bloat. I chose the second path. Your gut doctor isn't looking for the jam. Your scan only catches it once it's an emergency. Nobody is looking for what's actually clogging you. Every morning you go without clearing it is another morning the jam builds. Another morning the bloating piles up. Another morning your gut works harder. Another morning closer to the operating table. Lucia goes every morning at 87 eating bread and cheese every day. She is never going to end up with a blocked gut at 68. Because she figured out what every grandmother in her village has known for seven hundred years. You can start today. https://holior.com/products/wormwood-cc But Holior is a small company and they sell out constantly. If you click and they are out of stock, sign up for the restock notification. It is worth the wait. Be the woman you were before. P.S. Gurgling and movement within the first few days of my first dose. Going two days in a row by week two. The bloat off my waist by week four. Your timeline will be different. But you will not know until you try. P.P.S. My patient Patricia started Holior four weeks after I did. She is 58, has been backed up for sixteen years, was about to be scheduled for a bowel workup. Last visit she was going every morning on her own and had cancelled it. She told me, "I am not going to end up on an operating table at 64." Neither am I. Neither should you. P.P.P.S. If you have had gut surgery or part of your colon removed, this still works. The jam can still form in whatever gut you have left, and clearing it is still the thing nobody else is doing. P.P.P.P.S. If you have a husband, father, or brother who is chronically backed up, this works for him too. My own husband takes three softgels every morning. Parasites do not care whether you are a man or a woman, and they spread inside a household easier than people think. Same kitchen, same bathroom, same plates. P.P.P.P.P.S. I am 53 years old. I am a gastroenterologist with twelve years of practice. My gut works the way it did when I was 41. If you have spent the last decade piling on fiber and watching your body get worse anyway, I am writing to tell you it was never the fiber.

Iโ€™m a Gastroenterologist. I Was Wrong About Fiber.

Trusted by 56,000+ satisfied users

SEE DETAILS
๐Ÿช„Crush AI

Like this ad? Make it yours.

Crush rebuilds this exact creative around your product โ€” your brand, your colors, your offer โ€” in about a minute.

More ads from Derek Hollins

Derek HollinsDerek Hollins
Active
68 Days
-Reach
2Ads
Derek Hollins Facebook ad
Details
Derek HollinsDerek Hollins
Active
7 Days
-Reach
Derek Hollins Facebook ad
Details
Derek HollinsDerek Hollins
Active
7 Days
-Reach
Derek Hollins Facebook ad
Details
Derek HollinsDerek Hollins
Active
4 Days
-Reach
Derek Hollins Facebook ad
Details
Derek HollinsDerek Hollins
Active
4 Days
-Reach
Derek Hollins Facebook ad
Details
Derek HollinsDerek Hollins
Active
4 Days
-Reach
Derek Hollins Facebook ad
Details
Derek Hollins Ad โ€” Running 7 Days | Crush Ad Library