Ad copy

Most guys tell me, “Gold? That’s not me.” Funny, that’s exactly why I made this collection. A year ago, I was tired of seeing men settle for dull, forgettable jewelry—or worse, chains that looked like they belonged to their dads. So I started designing gold pieces that don’t shout, but somehow get you noticed anyway. You just throw it on and boom—suddenly people are asking where you shop. It’s understated. It’s easy. It’s everything “men’s gold” was missing. Try it. See if you ever want to take it off. — Sonia