Zoetis Sub-Saharan Africa - ALPHAZoetis Sub-Saharan Africa - ALPHA Facebook ad: “COMPANION ANIMAL WEBINAR: Value-Based Pricing for Your…”
Ran for 7 days, from September 18 to September 25, 2026, the last day Crush saw it.
Run by Zoetis Sub-Saharan Africa - ALPHA on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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Ad text
We are pleased to announce an upcoming webinar titled: "Become Fearless About Your Fees: Value-Based Pricing for Your Veterinary Practice". Who Should Attend? Veterinarians, practice managers, veterinary nurses/technicians, and all practice staff involved in client communication, pricing, and service delivery. Webinar Details Date: 30 September 2026 Time: 13:00 – 15:00 (GMT)
Where the ad sends people
COMPANION ANIMAL WEBINAR: Value-Based Pricing for Your Veterinary Practice
COMPANION ANIMAL WEBINAR: Value-Based Pricing for Your Veterinary Practice
We are pleased to announce an upcoming webinar titled: "Become Fearless About Your Fees: Value-Based Pricing for Your Veterinary Practice". Your fees are not the problem - your clients’ perception of value is. In many veterinary practices, pricing decisions are made without a clear strategy, leaving the true worth of the care delivered unspoken and undervalued. Research shows that even when compliance carries life-or-death stakes, adherence remains a persistent challenge - making effective value communication not a nice-to-have, but a clinical and business priority. This webinar examines how clients define service value, including the monetary and non-monetary costs that shape their decision-making, and explores communication strategies that bridge the gap between price and perceived worth. Attendees will also analyse a range of pricing tactics to build a flexible strategy tailored to each service or product they offer. What You’ll Gain: ✓ What value really means to your clients and why it’s not just about the price tag. ✓ Simple ways to talk about value that help your whole team improve client compliance. ✓ How to account for all your costs including hidden costs and opportunity costs - so your fees reflect the true cost of care. ✓ Practical pricing tactics (markup, margin, and tiered pricing) you can combine into a strategy that fits your practice. Who Should Attend? Veterinarians, practice managers, veterinary nurses/technicians, and all practice staff involved in client communication, pricing, and service delivery. Webinar Details Date: 30 September 2026 Time: 13:00 – 15:00 (GMT) Key Topics: • Value - What It Means to Your Clients • Communication - Talking Value as a Team • Costs & Pricing Tactics - Know Your True Costs, Then Price Smart • Monitoring Success & Q&A Guest Speaker: Shannon B. Sura, DVM, MBA (Marketing), CVPM - Senior Manager Medical Education, Zoetis Moderator: Dr Adah Ogwuche - Medical Lead, Companion Animals, North, West and East Africa
Event rsvp: facebook.com(opens in a new tab)
