Ad copy

It took us six months to fix one product. Honestly I'd do it again. THE ZIP-UPS ARE BACK. I'm Avery. I co-founded Live2Live. And I owe a lot of you the truth about why this took so long. When we first made the zip-up, we got it wrong. Sizing was all over the place. The zipper was cheap. A few of you told us. We pulled it from the site. Completely. Even though it was our most-asked-for product and we knew we'd lose sales every day it was gone. For six months I got messages about it every single day. "When are the zip-ups coming back?" "I need a zipper because of my joints." "My dad is a vet and he can't get a pullover over his head." "I'm in menopause and I have to be able to unzip when I overheat." "I live in the South, hoodies are either too much or not enough." I read every one. And every one of them got me through six months of samples, factory back-and-forths, sample edits, more samples, and final rebuilds. We changed the pattern. We changed the zipper supplier. We upgraded the fabric. We made it softer. We made it stronger. We built it to last. Same "you are enough." on the front. Same "Dear person behind me, the world is a better place with you in it" on the back. We restocked a few hours ago. We've already sold a surprising amount without running a single ad. That's how long some of you have been waiting. I'm posting this now because I don't know how long they'll last. The waitlist is long. The first batch isn't unlimited. And I don't want anyone who's been asking for months to miss it. Every product we make gives a portion of every sale to mental health organizations. That part of who we are doesn't move. What has changed is there's now no reason you can't wear it. Hoodies, zip-ups, crewnecks, t-shirts. Whatever works for your body, your climate, your life. Right now, grab any 2 items and we'll send a t-shirt with them for free. Same message front and back. Yours to keep or give to someone who needs it. Don't wait this time around