Blackout Coffee Co.Blackout Coffee Co. Facebook ad: “I found the charge while looking for something…”
Ran for 32 days, from October 9 to November 9, 2026, the last day Crush saw it.
Run by Blackout Coffee Co. on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 1103171132082669
- Platforms
- Facebook, Instagram and Threads
- Relaunches
- 0
- Niche
- Food & Beverage
Ad text
I found the charge while looking for something else. $6.47. Coffee shop. Then another one two days later. $7.12. Then $5.86. Then $8.34. I kept scrolling. There were nineteen of them. I’d opened my credit card statement because I was trying to figure out why our bill had gotten so high that month. I was expecting to find some subscription we’d forgotten to cancel. Instead, apparently the subscription was me. To coffee. I did the math. About $30 a week. $120 a month. More than $1,400 a year. And that’s assuming I never added breakfast, never bought a second cup, and never said: “Sure, I’ll grab yours too.” I actually laughed when I saw the number. Because if you’d asked me how much I spent on coffee, I would’ve said: “I don’t know. Five or six bucks sometimes?” Sometimes was apparently every weekday. So I decided I was done buying coffee out. There was just one problem. The coffee I made at home sucked. I tried the grocery-store stuff. I bought a nicer machine. Watched videos. Changed the ratios. Bought the little scale. And somehow I had turned a $6 coffee problem into a new hobby without producing a cup I actually wanted to drink. Then someone told me something embarrassingly obvious: The machine can’t make bad coffee taste good. They told me to start with freshly roasted coffee. That’s how I ended up ordering Blackout. I went with Brewtal Awakening. The first thing I noticed was the smell when I opened the bag. The second was that I finally made a cup at home that didn’t feel like the consolation prize for not going to the coffee shop. Bold. Smooth. Actually tasted fresh. And suddenly staying home wasn’t about saving $6. I genuinely preferred the coffee in my kitchen. That’s what finally broke the habit. I still go to coffee shops. I just don’t automatically hand one $6 every morning because I need coffee before work. Now I make it at home. And every once in a while I think about the fact that I somehow spent more than $1,400 a year convincing myself I was “just grabbing a coffee.”
Where the ad sends people
shop.blackoutcoffee.com
Blackout Coffee Co.
Shop now: shop.blackoutcoffee.com(opens in a new tab)
