We Are Dip Facebook ad: “DON'T put scent booster in the dog's wash.”

About this ad

Meta Ad Library ID

1105180831977321

Platforms

Facebook, Instagram, Audience Network and Threads

Relaunches

0

Niche

Home Services & Trades

How we count

Ad text

Somewhere in Surrey, a Staffie called Bruno has made a throw smell of dog, and nobody who lives with him can tell. His owner Jo hugs you at the door and her jumper smells a bit of Bruno. You sit on the sofa next to his throw and spend two hours breathing through your mouth, wondering how she can't smell it. She can't because her nose stopped reporting it. Give a nose the same smell every day and it files it under background, so it can warn you about new ones. Useful for smoke. Unhelpful for Bruno. If you've got a dog, your nose has done exactly the same, and you might be somebody's Jo. What's on the throw isn't Bruno. His skin makes an oil to look after his coat, and the bacteria and yeast that live on it eat the oil. What they leave behind is the smell. Every time he flops onto the throw or his bed, the oil soaks into the fabric and they move in with it. Jo washes the lot every week. But the throw is fleece, which is usually polyester, and oil clings to it. A wash takes some of the oil out, not all, and by teatime Bruno has topped it up. So Jo adds a lavender scent booster, and now it's Bruno plus lavender. Many vets advise keeping strong fragrance away from dogs, because it can irritate their skin and airways. And some detergents can make the smell worse, by breaking the oil into smaller, smellier bits. What you wash with matters more than you'd think. Dip laundry sheets use plant-based cleaning agents that lift the oil out of the fibre whole instead of breaking it up, and proteases sealed in a capsule that opens in the wash, for the skin and slobber. The scent is a subtle fresh linen that isn't covering anything. For the throw, the bed and your jumpers, soak them an hour in cool water with a sheet first, then wash as normal with one sheet. Charlie, who started Dip, has two Labradors, so we made sure these could cope with our own dogs' throws. Over 100,000 UK homes wash with these, with 1,500+ four- and five-star reviews on Trustpilot. 50% off your first order: £6.00 for 30 washes, then £12.00 a month + £3.95 delivery, and a 90-day money-back guarantee.

Where the ad sends people

wearedip.co.uk

DON'T put scent booster in the dog's wash.

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