We Are DipWe Are Dip Facebook ad: “The Romans Used Urine”
Ran for 16 days, from September 22 to October 8, 2026, the last day Crush saw it.
Run by We Are Dip on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 1113326394513182
- Platforms
- Facebook, Instagram, Audience Network and Threads
- Relaunches
- 0
Ad text
Did you know the Romans cleaned their clothes with urine? Fermented, so it broke down into ammonia — which is a genuinely good grease cutter. Disgusting, and it worked. For thousands of years that's all laundry was: strip away the grease. The good news is we stopped using urine. The less good news is what some of it got replaced with. DEA, which can react to form nitrosamines — compounds classified as carcinogenic. Phthalates, classified as endocrine disruptors, which can arrive undisclosed under the single word ""fragrance"". Optical brighteners, which don't clean anything and are designed to stay on the fabric that touches your skin all day. None of it is necessary to get a good clean. So we went back to what laundry was always meant to do, with twelve of the most powerful plant-derived ingredients we could find: A cleaning agent derived from coconuts. Sodium citrate from fruit, to soften the water. Extract from Indian soap nuts to help break down grease. And a multi-enzyme blend for food, oil, grass and blood. No undisclosed fragrance chemicals. Every single ingredient on the label. 50% off your first order — £6.00 for 30 washes, then £12.00 a month + £3.95 delivery.
Where the ad sends people
wearedip.co.uk
The Romans Used Urine 🏛️
Every ingredient on the label
Shop now: wearedip.co.uk(opens in a new tab)
