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DEFEAT CONFORMITY 🫵🏻 It's your life and you set the rules, and you have to make the best out of it. That's the spirit of "Stay Cold." Stay Cold Apparel the Streetwear brand to unlock your personal truth. We are here to empower you to break free from the norms and expectations that society often imposes upon us so you can embrace your true self. The "Stay Cold" attitude is here to support you distance yourself from the opinions and expectations of others so that you'll be able to achieve the freedom to go your own way, live true to your own values, and become yourself, no matter what. I would like to briefly discuss the design process of our artworks, as it could impact your perspective. Every piece we create begins with Max, our founder and creative director, brainstorming ideas. We then translate those ideas into a brief that accurately conveys the concept behind the artwork. The real magic begins when we collaborate with some of the most respected tattoo artists from around the world, who are able to bring our dark visions to life flawlessly. After the design process is complete, we carefully select the best textiles to make our vision wearable for everyone. Limited stock as always so don't sleep Max