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We Are Dip

We Are Dip Facebook ad: “Not One River Passed The Test”

Running for 59 days since September 11, 2026. Crush last saw it on November 9, 2026.

Run by We Are Dip on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)

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About this ad

Meta Ad Library ID
1128164799880816
Platforms
Facebook, Instagram, Audience Network and Threads
Relaunches
0

How we count

Ad text

Not one river in England passed. The Environment Agency tested every river, lake and stretch of coast in the country. Every single one failed on at least one measure. Forever chemicals, farm runoff, petrochemicals, heavy metals, sewage. Meanwhile water bills jumped 26% in a single year, and the £30 billion clean-up the water companies promised isn’t working. The biggest single problem is phosphate. It strips the oxygen out of the water. Which brings us to your laundry. In hard water, detergent struggles, so manufacturers add phosphonates — think of them as phosphate’s cousin. Stable and tidy, right up until they reach a river. Sunlight breaks them apart, and studies show up to 75% of them turn into phosphate. None of this is your fault. But those chemicals were never necessary in the first place. We soften water with sodium citrate, from citrus fruit. Twelve ingredients, all printed on the box, and every sheet is certified biodegradable. Write to your water company — they’re the ones who can actually fix this. And if you’d rather not add to it in the meantime, your first order is 50% off.

wearedip.co.uk

Not One River Passed The Test

Certified biodegradable

Shop now: wearedip.co.uk(opens in a new tab)

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