Dr Fern White ad creative
Dr Fern White
Dr Fern White

Stopped· since May 14, 2026

2
days it ran
0
relaunches

Ad copy

I’ll never forget the night my daughter called me weird 😂 We were getting ready for bed. I had my mouth tape on. My gua sha stone beside me. Weird-smelling oils on the bathroom counter. Red light glowing through the hallway. Incense burning in the kitchen. And my daughter Phi looked at me and said: “Mum… why do you have to be so weird?” 😭 “What do you mean weird?” I asked her. And she goes: “You do all these strange things.” “You rub your face with a stone.” “You put weird oils on your face.” “Our house always smells funny.” “You blast our rooms with red light.” “And now you tape your mouth shut?!” Honestly? I started laughing 😂 Because from a child’s perspective… I probably DID look insane. But the funny thing is… every single thing I was doing had ONE goal: To feel better. To sleep deeper. To wake up calmer. To stop feeling so exhausted all the time. Because after becoming a mum… something changed in me. I wasn’t recovering properly anymore. I’d sleep 8 hours… and still wake up exhausted. Foggy. Anxious. Puffy. Flat. And after learning more about airway health and mouth breathing as a dentist… I realized my body wasn’t actually resting properly while I slept. So I started building little nightly rituals. Not because they were trendy. Not because I wanted to become some “wellness woman.” But because honestly? I was desperate to feel like myself again. And mouth taping became one of the biggest changes 💋 Not overnight. But gradually… I started waking up calmer. My mouth wasn’t dry anymore. I stopped waking up panicked at 3am. I actually felt rested. And Phi watched all of this happen. At first? She thought it was ridiculous 😂 Then one Saturday night I said: “You should try it.” “Just once.” “See how you feel.” She rolled her eyes… but she did it anyway. The next morning I asked her: “So… how was it?” She shrugged. “Yeah. It was good.” Very casual. Very unimpressed 😭 But then something interesting happened… Night after night… she kept reaching for it again. And again. And again. Until eventually I looked at HER one night and said: “Phi… why are YOU being so weird now?” 😂 And she said something that honestly stopped me in my tracks. “I really like sleeping with it.” “It makes me feel calmer.” That word. Calmer. Not prettier. Not trendier. Not “snatched.” Calmer. Because that’s the thing nobody talks about enough. When your body breathes properly at night… your nervous system changes. You feel: • Safer • More rested • More grounded And now? Every single night before bed… Phi puts on her Beauty Sleep Mouth Tape herself. She literally won’t sleep without it. Which still makes me laugh. Because the thing she once called “weird”… became part of her comfort ritual. And honestly? Maybe being weird isn’t so bad. Maybe the women who protect their sleep… protect their peace. Maybe the women doing the little nightly rituals… are actually the sane ones in a world where exhaustion has become normal. So yes. I’ll happily be: • The red light mum • The mouth tape mum • The magnesium mum • The weird oil mum 😂 Because I know how dangerous it is when women stop taking care of themselves. And I also know this: Sometimes the smallest nightly habits… change your entire life 💋 If you want the best mouth tape for women - tap the link below to buy 2 get 1 free. We're down to our final boxes in the warehouse and won't be restocking for 8 weeks

My Daughter Called Out My Weird Behaviour

Welcome to Beauty Sleep – the original brand behind the pink mouth tape trusted by thousands of women for better, deeper sleep. Shop now.

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Dr Fern White Ad — Ran 2 Days | Crush Ad Library