Simon John Phillips Facebook ad: “Watch the full episode”

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1137723449431724

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Education & Courses

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Most marketers think they understand their customers. They don't. They understand themselves. Sarah Levinger has been studying consumer psychology for 10 years. She didn't tell anyone. She just quietly devoured neuroscience and psychology books from the library shelf next to the WordPress manuals, filed it all away, and then hit e-com in 2020 where she could finally test a psychology principle and get a result in 4 hours. She's not a performance marketer who picked up a psychology book. She's a psychologist who wandered into ads and started breaking things. The results followed. 302% lift in landing page conversions for a near-nine-figure brand. From one messaging change. Worth paying attention to. This episode is about why your assumptions about your customer are mostly assumptions about yourself, and what to do about that. I wanted to know: - How do you find out what your customers actually believe versus what they tell you? - What did Andromeda break, and what do you put in its place? - Why are avatars a crutch, and what does the Swiffer story tell us about billion-dollar product decisions? - You say a marketer's job isn't to make sales. What is it then? - What does a 302% conversion lift actually look like in practice, and where does it come from? Sarah's one of the sharpest thinkers I've come across in this space. She talks like a scientist but teaches like someone who genuinely wants you to get it. If you're a founder or marketer who's ever looked at a failing ad and blamed the hook, this one's for you.

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www.youtube.com

👉 Watch the full episode