We Are Dip Facebook ad: “The Romans Washed Togas In Wee”

About this ad

Meta Ad Library ID

1137910135290234

Platforms

Facebook, Instagram, Audience Network and Threads

Relaunches

0

Niche

Home Services & Trades

How we count

Ad text

The Romans washed their togas in wee. Urine left in a pot for a week turns into ammonia, and ammonia cuts through grease, so they kept it in tubs, trampled the togas in it and rinsed them clean. Revolting, and it worked for thousands of years, because laundry only ever needed two or three ingredients and water. Fast forward, and a modern detergent carries a long list. Optical brighteners, which make clothes look whiter without cleaning them and are designed to stay on the fabric against your skin. Dyes, which colour the liquid. And a strong fragrance, one word on the label that can stand for dozens of ingredients, some of them linked to hormone disruption. We went back to basics. Dip laundry detergent sheets are twelve plant-derived, lower-impact ingredients, every one of them printed on the box. Cleaning agents made from plant oils do the job the ammonia did, lifting the grease and letting the water carry it away. Enzymes take protein and starch apart, so grass, sweat and gravy come out at 30°. A citrus softener stops hard water blunting the clean. No brighteners, no dyes, and a fresh linen scent listed ingredient by ingredient, checked against the ECHA list of hormone disruptors and kept light, so your clothes smell clean rather than perfumed. In our tests they shifted grass, mud and red wine at 30°. One sheet goes in with the clothes, in any machine, and the box comes through your letterbox. More than 100,000 UK households have switched. Subscribe and the first box is £6.00 for 30 washes, then £12.00 a month + £3.95 delivery, with 90 days to make your mind up.

Where the ad sends people

wearedip.co.uk

The Romans Washed Togas In Wee

After that, £12.00/mo + £3.95