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Laundry is the only thing we do - so by golly, do we try to do it well. Here are 10 reasons we think we're on the right track. 1. The pump on the bottle saves you using two hands, and about 0.7 seconds of time when dosing your machine. 2. The chamber in the pump holds 3.5 ml, so you can control your dose based on the amount you’re washing. 4 pumps for regular. 5 pumps for very dirty. 6 pumps for a very full machine. 3. Knowing you're only using what you need, saves you money. 4. We only think about price competitiveness on a per load basis. So there’s no tricks. Just value for our customers. 5. We make our detergents in Australia. We believe making great products is a craft and it’s absolutely important to know the person who mixes your products. 6. We fill and pack all our orders from our warehouse in Brunswick so we’re always here to respond quickly to order requests, and can keep our eye on the delivery experience for our customers. 7. All our active cleaning ingredients are primo quality; plant based and organic. Smart, safe and sustainable. 8. We have tested out products against the big-wigs. We don’t want to be the best eco-detergent. We want to be the best laundry company in Australia. We believe we’ve spent nearly enough time working on this to make our dreams a reality. 9. We make our refill packs from 30% post industrial waste plastic. It’s pure enough waste to retain strength, but strong enough that we can reuse our refill packs, time again. 10. Each time a refill pack comes back to us, we sticker it and send it out again. So you can be part of the waste journey with us.