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Many women assume that heavy periods are simply something they have to live with. But heavy menstrual bleeding (HMB) is a recognised medical condition and is more than just “a heavy flow”. Your period may be considered heavy if you: • bleed for longer than 7 days¹ • soak through pads or tampons every 1-2 hours¹ • pass large blood clots¹ • need to use double protection¹ • feel that bleeding disrupts your daily life¹ Heavy periods can affect work, sleep, social life and overall wellbeing. They can also lead to problems like iron deficiency or anaemia if left untreated.¹`² In some women, HMB is linked to conditions like fibroids, endometriosis, or thyroid problems, so it’s important not to ignore it.² The good news is that treatment options exist. The first step is recognising the signs and speaking with a healthcare professional. Not sure if your period is heavier than normal? Take the Heavy Period Quiz and use the results to start a conversation with your doctor: https://tinyurl.com/3m4bzdjy * * * Reference: 1. NHS.Heavy periods. Available at: https://www.nhs.uk/conditions/heavy-periods/ Accessed: 12 March 2026; 2. Mayo Clinic. Heavy menstrual bleeding. Available at: https://www.mayoclinic.org/diseases-conditions/menorrhagia/symptoms-causes/syc-20352829 Accessed: 12 March 2026. Approval: PP-PF-WHC-ZA-0265-1