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Behavior is biology. For decades, behavior analysts have described reinforcement, learning, and adaptation. Neuroscience now measures these processes in neural activity and synaptic change. When behavior changes, the brain changes. That’s neuroplasticity. Different levels of analysis, the same adaptive process. Studying behavior means studying living biological systems. #BehaviorAnalysis #Neuroscience #ABA #Neuroplasticity #BehaviorIsBiology