Ad copy

In a word, we’re outdoorsmen. We got that way by living and working during a special time in America, in the wide-open spaces that line the Atlantic tidewaters. Along the way, we were fortunate to have teachers we respected—men and women who cared about living life right, with integrity, purpose, and authenticity. They shared insights and passed on lessons that became lifelong inspirations to the life we now endeavor to lead and share with others. The idea of building Atlantic Rancher first crawled into my brain when I was a young, snot-nose-know-it-all working a marketing gig at Timberland Footwear Company, back when it was just a tiny little thing in Newmarket, NH. Eventually, that idea migrated to my heart and soul, and from there an unshakeable gravitational pull led me to bootstrap the Atlantic Rancher Company in 1995. We aren’t designers. We don’t know much about fashion. We don’t follow seasonal color trends. We don’t do much sketching. We don’t use models. We simply build good stuff—ideas that we ourselves like and use. Ideas From A Lifetime At Sea. And here we are, many years later, after plenty of ups, downs, and sideways… The Atlantic Rancher Company has endured. It stands today as a testament to the character and principles of those remarkable men and women upon whose shoulders we stand—with pride and gratitude. We call them our Atlantic Ranchers, and our “Uncle Jack” Scheimreif stands atop that mountain.