ConversionMagic Facebook ad: “Grow Sales 2.5x Faster, No Extra Ad Spend”

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Meta Ad Library ID

1222208816642802

Platforms

Facebook, Instagram and Threads

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0

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Ad text

One of these produced 60% more sales than the other 👀 Can you guess which one? 🤔 This test was run on Protalus’ upsell page. The goal was simple: sell a second pair of insoles at a slight discount after the first purchase. In Version A, we used 3 testimonials from “no-name” customers. In Version B, we used 2 testimonials from minor celebrities ⭐ They were not household names, but their ties to a beauty pageant and the NFL gave them extra credibility. In both versions, the testimonials mentioned buying extra pairs for other shoes or for friends 👟 Key lesson: Don’t use random testimonials. Use testimonials that reinforce a specific benefit 🎯 Before scrolling down, study both versions and make your pick. That extra moment of thinking helps the lesson stick better 🧠 Winner: Version B, the challenger, won. It beat the control by 60% and reached 95%+ confidence 📈 IMPORTANT: Note that it is much easier to get conversion uplifts on upsell pages than initial offer/product pages, as the buyer is 'in motion' and just needs to click once to buy. You are unlikely to get such a big result on the initial purchase. Why it won: Celebrity can boost sales, but only when the connection feels real. Here, I believe the photos helped too because people could put a face to the name 📸 More importantly, both Ms. Senior America and the former NFL player had suffered serious injuries, and the insoles helped relieve their pain. That made the testimonials feel believable. They were also unsolicited and unpaid, which made them even more persuasive ✅ On the flip side, we’ve seen brands spend heavily on big celebrities who have little to do with the product 💸 Jasper, The Conversion Wizard & Pied Piper of CRO We've worked with Virgin, Nike, Microsoft, The Washington Post, Cotopaxi, Enfamil & hundreds of other online sellers. Featured in NYTimes, TEchCrunch, Geekwire & Y Combinator's blog. To fix low conversions or grow sales 2.5x faster WITHOUT more ad spend, go here. 👉 https://capitalandgrowth.org/proven-fix.html

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ConversionMagic.ai

Grow Sales 2.5x Faster, No Extra Ad Spend

A Proven Fix for Low Conversions