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Kids are seeing alcohol ads more than ever – near schools, on public transport, at sporting events, and online. Lead researcher Dr Victoria Egli, Associate Professor at Waikato’s Te Wānanga Waiora Division of Health, says the evidence is clear: repeated exposure to alcohol advertising shapes young people’s attitudes and normalises drinking. Her team warns current self-regulation isn’t enough and is calling for stronger Government rules so parents aren’t left to fight this alone. If you would like to keep up to date with The University of Waikato's research, sign up to our eUpdate here 👉 https://bit.ly/3HSF1hC