Abundant Advertising Facebook ad: “Meta's changed the rules with ads.”

About this ad

Meta Ad Library ID

1240449814967304

Platforms

Facebook and Instagram

Relaunches

0

How we count

Ad text

Meta's changed the rules with ads. Have you caught up? Since Meta's Andromeda algorithm update, it’s not “find the perfect audience and then show them the ad” anymore. Make the creative specific enough that Meta knows who it’s FOR. Because your creative is the targeting now. If your ads all look the same (same colours, same layout, same vibe… just swapping the person or the text), Meta basically goes: “Cool. Same ad.” 😅 So instead of 6 versions of the same thing, you need actual creative diversification, like: 📌talking head video (you-to-camera) 📌text-only stand out graphic 📌bold background cut-out photo (hello bright red) 📌behind the scenes 📌pattern interrupt hook on an image 📌story/testimonial Different visuals. Different angles. Different avatars. Different stages of awareness. If your ads have gone a bit “meh" recently and you’re not sure what to change first… DM me YES and I’ll tell you how I can help.

Where the ad sends people

instagram.com

Abundant Advertising