Barclays Investment BankBarclays Investment Bank Facebook ad: “Buy-now-pay-later (BNPL) started with discretionary buys…”
Ran for 66 days, from April 2 to June 7, 2026, the last day Crush saw it.
Run by Barclays Investment Bank on Instagram. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 1249244817421595
- Platforms
- Relaunches
- 0
- EU reach
- 84,237
- Niche
- AI & Software
Ad text
Buy-now-pay-later (BNPL) started with discretionary buys, but now it’s at the grocery checkout. Lauren Lieberman warns that using credit for basics can signal financial strain, even as spending looks resilient. She joins Brad Rogoff on the latest Flip Side to unpack how BNPL has migrated from discretionary buys to everyday essentials, and what it signals for consumer health in 2026.
