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There's a difference between building brand authority and performing it. AI can tell which one you're doing. Eli Schwartz has spent years watching marketing teams invest in channel-by-channel tactics that look like brand authority without actually creating it. SEO runs its playbook, social runs theirs, brand does its thing — and none of it adds up to something AI recognizes as genuinely authoritative. The silos are the problem. At BreakingSilos 2026, Eli is asking the question most brand teams avoid: are we building real authority, or going through the motions? He'll break down the signals AI actually weighs — cross-platform consistency, founder voice on LinkedIn, organic community presence — and show what it looks like when those signals come together into something an LLM actually cites. BreakingSilos 2026 is a free online conference on June 9th. Register now.