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Our biggest challenge has been acquiring new customers (because we don't do paid ads) But that was a great thing for us because we learnt how to frugally make the maximum revenue per user. One thing that greatly helped us increase our conversion rates, AOV, and customer LTV was email marketing. It took us a lot of trial & errore, multiple freelancers and agencies before we figured it out ourselves. We've converted all our learnings into an easy to implement checklist which even your grandmother can implement on a Shopify Store. I estimate that you will save earn anything between 15-20% extra every month if you implement this as is.