Camille Moore Facebook ad: “The collaborations winning right now aren’t about borrowing…”

Ran for 10 days, from February 27 to March 9, 2026, the last day Crush saw it.

Run by Camille Moore on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)

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About this ad

Meta Ad Library ID: 1272635781422059
Platforms: Facebook and Instagram
Relaunches: 0
Niche: Marketing & Agencies

How we count

Ad text

The collaborations winning right now aren’t about borrowing audiences. They’re about reinforcing values. The old playbook was simple, focus on finding someone famous, hope the association rubs off and trade reach for sales. The new playbook is different. The question isn’t “who has reach?” It’s “who represents what we stand for?” @reformation partnered with @laurawasserofficial , Hollywood’s top divorce attorney. She’s not an influencer. She’s not going to drive TikTok virality. But she represents exactly what Reformation stands for: women who don’t settle. @givenchy put @annieleibovitz in front of the camera instead of behind it. A 76-year-old photographer isn’t going to spike follower counts. But she signals artistry over trend, substance over hype. Neither collaboration makes sense on paper but both make perfect sense on meaning. Fame gets you attention, but meaning gets you loyalty. Follow and comment REFORMATION and I’ll send you the full breakdown.

Where the ad sends people

instagram.com

Camille Moore

View instagram profile: instagram.com