Laura’s Tried & True Facebook ad: “Saw One. Which Means There Are More.”

About this ad

Meta Ad Library ID

1273280224642178

Platforms

Facebook, Instagram, Audience Network and Messenger

Relaunches

0

Niche

Real Estate

How we count

Ad text

"Why do you keep calling pest control?" my friend's maintenance guy asked, eyeing the $9,200 contract. He opened the supply closet: "$32 each. We put them in 220 units. Pest calls dropped 91%. Exterminators hate when tenants find out." I stared at the device in his hand. My friend owns a 4-unit building. Small potatoes compared to this guy's 220 apartments. But the math hit me like a truck. He was about to spend $9,200. This maintenance veteran was showing him a $32 alternative. Per unit. I'd just gotten off the phone with Orkin myself. Two hours earlier. $2,850 for an "initial treatment" plus $89/month "monitoring." For one house. The sales guy had walked through my attic, pointed at some droppings, and used the word "hantavirus" three times. He showed me pictures on his iPad of what "untreated rodent damage" looks like. My daughter is four. She sleeps in the room directly below that attic. I signed the estimate. Told him I'd call back. Then I sat in my kitchen at 11 PM, staring at that number. $2,850. Plus $89/month forever, apparently. I'd already tried the peppermint oil thing. Twice. Soaked cotton balls, placed them everywhere the internet said to. The mice used them as nesting material. I'd tried the ultrasonic plug-ins from Walmart. $24.99 for a 2-pack. The scratching stopped for maybe five days. Then came back louder. I'd tried snap traps. Caught two mice. Felt sick disposing of them. Realized there were definitely more because I could still hear them at night. That's when I called Orkin. And now I was looking at a contract that would cost me over $3,800 the first year. My friend texted me the next morning: "You need to see this." He sent me a photo of the device. Asked if I'd ever heard of "electromagnetic pest control." I hadn't. I googled it immediately. Found a lot of mixed reviews. Some people swearing by them. Others calling them scams. But here's what made me keep reading: the one-star reviews were almost all the same complaint. "Bought ONE unit for my whole house. Didn't work." The five-star reviews? Different story. "Put one in every room. Haven't seen a mouse in six months." "Used three units for my 1,800 sq ft home. Took about two weeks but they're gone." I noticed a pattern. The people saying it didn't work had bought one or two units. Expected it to cover their entire house. The people saying it worked had bought enough to actually cover their space. Then I found a forum thread from a property manager. He'd done a test. Half his building got the Orkin treatment. $850 per unit. Other half got these electromagnetic devices. $35 per unit. He tracked pest complaints for nine months. The Orkin units: 8 complaints total. Came back for re-treatment twice. The electromagnetic units: 2 complaints total, both in the first three weeks. He calculated his cost per complaint. Orkin side: $850 initial + $160 in re-treatments ÷ 8 complaints = $126 per complaint resolved. Electromagnetic side: $35 one-time ÷ 2 complaints = $17.50 per complaint resolved. After month three, the electromagnetic side had zero new complaints. He spent the next year replacing every unit in his portfolio. I went back and read the science. Really read it this time. The cheap ultrasonic-only units emit a single frequency. Pests adapt to it within 7-14 days. It's like playing the same car alarm on repeat—eventually, you tune it out. The electromagnetic ones do something different. They send pulses through your home's electrical wiring. Create vibrations inside the walls where pests actually nest and breed. Not just in the open rooms where you see them. 90% of your pest problem lives inside the walls. The baseboards. The ceiling cavities. That's why Orkin wanted $2,850. They knew they'd have to come back. Keep spraying the surfaces. Keep collecting that $89/month. Because surface treatment doesn't reach the nests. I called my friend's maintenance guy directly. Asked him which brand he used. He laughed. "I've tried four different ones over the years. They all work about the same if you use enough of them. The key is coverage. One per room minimum. More if you've got a bad infestation." "What about the ones that say they work for a whole house?" "Marketing. Physics doesn't work that way. The signal doesn't go through walls on the ultrasonic-only models. And even the electromagnetic ones need to be on the same circuit to pulse through the wiring effectively." He told me his rule: one device per 400 square feet as a baseline. More for kitchens, basements, and attics where pests congregate. "Most people buy one or two, don't see instant results, leave a bad review, and go back to paying for exterminators." "What about the people who say it doesn't work at all?" "Honestly? Some of them have infestations so bad they need exclusion work first. Seal the entry points. But for normal household pests? If you use enough units and give it three weeks, it works. We've deployed these in 220 units. Pest calls dropped from 47 per month to 4 per month. Those four were all places where the tenant unplugged the device because they didn't like the LED light." I did the math for my house. 1,650 square feet. Two-story. Following his rule: I'd need four units. Maybe five to be safe. $35 per unit. Let's say $175 total to cover the whole house properly. Versus $2,850 + $89/month with Orkin. I ordered six units that night. Wanted to make sure I had full coverage. Put one in the kitchen. One in each bedroom. One in the basement. One in the garage. One in the attic where I'd heard the scratching. I'm not going to lie and say the scratching stopped overnight. It didn't. First week: still heard them. Started second-guessing myself. Thought I'd made a mistake. Second week: scratching was... different. Less frequent. Sounded like it was coming from further away. Near the edges of the attic instead of right above the bedroom. Third week: silence. Fourth week: still silence. I went up to the attic to check. The droppings near the vent were old. Dried out. No new ones. I checked the traps I'd left up there. Still set. Still empty. They'd left. That was four months ago. I haven't heard scratching since week three. I haven't found new droppings. I haven't had to touch a dead mouse or smell poison-rot in my walls. And I haven't paid Orkin $89/month. $35 × 6 units = $210 total. Versus $2,850 + ($89 × 4 months) = $3,206 so far. I saved $2,996 in four months. But here's what actually matters: my daughter's bedroom is the room where I first heard the scratching. Right above her bed. She used to ask me what that sound was at night. I told her it was the house "settling." I hated lying to her. Now when I put her to bed, it's quiet. Actually quiet. That's worth more than $2,996. If you're reading this because you just got a quote from Orkin or Terminix that made your stomach drop... If you've already tried the peppermint oil and the Walmart plug-ins and you're feeling desperate... If you're tired of being told you need to spend thousands on "remediation" and monthly monitoring... Here's what I wish someone had told me: You need enough units to actually cover your space. Not one. Not two. Enough. You need to give it three weeks. Not three days. And you need the electromagnetic kind that pulse through your wiring, not just the ultrasonic-only kind. The property managers and apartment maintenance crews figured this out years ago. They can't afford to keep paying exterminators $850 per unit when a $35 device does the same job. Now you know what they know. The link is below if you want to try it. If you don't, I understand. I was skeptical too. But I'm done paying monthly fees to spray my baseboards while pests breed inside my walls.

Where the ad sends people

hivitalis.com

Saw One. Which Means There Are More.👆

SilentGuard pro