Sarah Mitchell ad creative
Sarah Mitchell
Sarah Mitchell

InactiveΒ· since Mar 6, 2026

18
days it ran
1
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Ad copy

I counted 217 hairs in my shower drain on a Tuesday in October. I know that's insane. I know. But when your ponytail goes from needing two wraps of the elastic to sliding through on one, you start doing things you never thought you'd do. Like counting. Like standing there with wet hair dripping down your back while your 9 month old screams from the bouncer and you're just... counting. Because at least if you count you can track it. At least if you count you have some kind of control over a thing that feels completely out of control. And what my sister told me three weeks later about why none of the stuff I'd been taking was ever going to work is the reason I'm writing this right now. But first let me back up. Five months postpartum with my second baby and I was losing hair faster than I thought was physically possible. Not like a few extra strands on the pillow. Fistfuls. In the shower. On my pillowcase. Woven into the baby's onesie. Wrapped around my fingers when I'd absent-mindedly touch my head during a work call. Every morning was the same. Wake up. Check the pillow. Shower. Watch the drain. Try not to cry while Liam bangs on the bathroom door. Towel off. Brush. Watch more hair come out. Pull it into the same bun I'd worn every day since June. Every morning. My OB said it was normal. "Hormonal. It'll grow back." And maybe she's right. But she said that four months ago and my part is twice as wide as it was and I stopped wearing my hair down and I skipped being in the group photo at my sister-in-law's baby shower because I couldn't handle the overhead lighting and honestly I know it's just hair. I know there are real problems in the world. I know I have a healthy baby and a good life and I sound ridiculous. But it doesn't feel like just hair when you don't recognize yourself. I know how this sounds. I know. So here's what I tried. SugarBearHair. The blue bears. Everyone on Instagram was taking them. Three months, $90. Did absolutely nothing. And I mean nothing. Not a single thing changed except I felt stupid for believing an influencer ad. Then I went bigger. Nutrafol. $88 a month. Four capsules every morning before the baby was up. I set an alarm. I tracked it in my phone. Four months. $352 and change. Maybe my nails were harder? My hair was still in the drain every morning. Same amount. Same clumps. And when my husband casually mentioned how much we were spending on it I cancelled that night and sat on the bathroom floor for a while not really thinking about anything. Then the TikTok rosemary oil thing. Burned my scalp. The baby grabbed my oily hair constantly. I lasted two weeks. Then a bottle of biotin capsules from Target. Nature's Bounty. $11. Took them for three months. Nothing. Forgot to take them half the time because they were in the medicine cabinet behind the baby Tylenol and some nights I could barely keep my eyes open long enough to brush my teeth. So that's where I was. Four products deep. Almost $500 in. And the only thing that had changed was I now had a cabinet full of stuff that didn't work and less hair than when I started. (Which is not a great place to be at 2am when you're nursing a baby and scrolling your phone and trying not to spiral.) Then my sister called. My sister is an L&D nurse. She's seen hundreds of postpartum women. She's not the type to recommend things. She's the type to tell you to talk to your doctor and stop Googling. But she called me on FaceTime one night while I was nursing and she could see my face and she just... she could tell. And she said something I didn't expect. She said postpartum doesn't just drain your biotin. It drains your zinc. Your antioxidant reserves. Everything your follicles need to actually function. She said taking a biotin pill for postpartum hair loss is like putting gas in a car with no oil and no coolant. The engine's still going to fail. I put my phone down for a second because that made a stupid amount of sense. Every single thing I'd taken was just biotin. Or mostly biotin with some filler vitamins. None of it addressed the zinc depletion that was keeping my follicles from repairing. None of it had the antioxidants that protect weakened postpartum follicles from the oxidative stress that's basically attacking them while they're down. I wasn't buying the wrong products because I'm gullible. I was buying incomplete products because nobody explained that the problem has three parts and everything on the market only fixes one of them. It was only doing a third of the job. My sister sent me a link to this gummy. A hair vitamin with biotin AND zinc AND vitamins C and E. All of it. The growth piece and the repair piece and the protection piece in one thing. I almost didn't click it because honestly. A gummy. After I just spent $352 on capsules that did nothing. A gummy was going to fix it. But it was $25. And I was that desperate. I ordered it at 2am. Screen brightness on low so I didn't wake up Jake. I want to be clear. I did not expect it to work. I expected it to join the graveyard under my sink. Day 10. Nothing. Obviously. Day 18. My nails were harder. I noticed because I kept clicking them on my phone case. Didn't think much of it. Day 24. I was in the shower and I looked down at the drain and I stood there for a second because. That's less. That's definitely less hair. Day 35. My hair felt different when I ran my hands through it. Not thicker exactly. But like... there was more there. Like it had some weight again. Day 48. I didn't think about my hair once that day. I didn't realize until that night. That I hadn't thought about it. Not once. Not the drain. Not the part. Not the lighting. Just... nothing. Which might sound small but if you know you know. Day 62. I went to Keisha for my regular cut and color and she tilted my head forward and said "is that new growth?" without me saying anything. She pointed at my hairline. Baby hairs. Dozens of them. Tiny but coming in. My husband came up behind me last Saturday and pushed a strand behind my ear and said "your hair looks really good." He wasn't being romantic about it. He was confused. Like something had changed and he couldn't figure out what. I wore it down at drop off on Monday. First time in seven months. Anyway. That's what happened over the past three months. I don't know if it works for everyone. I don't know if it'll work for you. I just know that if you're taking a biotin pill by itself and wondering why nothing's changing... the biotin was probably never the whole problem. It wasn't for me. I found an article that explains the whole follicle starvation thing better than I can β€” the science behind it, why everything else fails, what actually works from the inside out. It's the thing I wish someone had showed me before I spent a year crying on my bathroom floor.

Why most hair supplements only address a third of the actual problem

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