SupermarketGuru Facebook ad: “$900,000 a week. 11 stores. What Erewhon knows that…”

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Meta Ad Library ID

1286667636249367

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Facebook and Instagram

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0

Niche

Food & Beverage

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Ad text

$900,000 a week. 11 stores. No loyalty card. No circular. Just curation. Erewhon approves only a tiny fraction of vendor submissions — and that ruthlessness has built something no big box retailer can buy: trust. Meanwhile, Walmart — controlling 21% of U.S. grocery — is quietly losing market share. A tenth of a point sounds small until you remember that's hundreds of millions of dollars walking out the door. I've been watching this industry for over 30 years. What's happening right now is not a blip. It's a structural rewiring of what American shoppers want from a food retailer — and it has nothing to do with price. The era of "more is more" is over. Shoppers aren't doing the full basket fill anymore. They're on missions. And when they're on a mission, they don't want to navigate a 178,000-square-foot warehouse to complete it. Fresh format grocers. Small format stores. Aldi with 90% private label and three great pasta sauces instead of 47 mediocre ones. These retailers aren't complementing the big boxes anymore. For a growing segment of shoppers, they're replacing them. Layer in GLP-1 users — buying less, buying smaller, buying more intentionally — and the misalignment of the big box model gets even sharper. The winners of the next five years won't be the biggest retailers. They'll be the best editors. This week's Lempert Report also covers: 🧠 New brain research that should give every moderate drinker pause — and why the non-alcoholic beverage boom's full tipping point is being delayed by something nobody wants to talk about 🍓 A four-ingredient granola that just earned five stars from someone who doesn't like granola. The link to this week's full issue is in the first comment. #GroceryRetail #FoodIndustry #Erewhon #RetailStrategy #Curation #ConsumerBehavior #TheLempertReport #Supermarkets #FoodTrends #GLP1 #NonAlcoholic #PrivateLabel #SmallFormat #SupermarketGuru https://phillempert.substack.com/p/900000-a-week-11-stores-what-erewhon

Where the ad sends people

phillempert.substack.com

$900,000 a week. 11 stores. What Erewhon knows that Walmart doesn't.

Plus: the brain research that should stop every moderate drinker cold — and a four-ingredient granola that just earned five stars from someone who doesn't like granola.