NativveNativve Facebook ad: “An avid surfer as well as an environmentalist…”
Ran for 48 days, from May 29 to July 16, 2026, the last day Crush saw it.
Run by Nativve on Instagram. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 1289571506490264
- Platforms
- Relaunches
- 0
- EU reach
- 9,854
- Niche
- Marketing & Agencies
Ad text
An avid surfer as well as an environmentalist, Patagonia founder Yvon Chouinard had never been happy with the environmental impact of his neoprene wetsuit. In the early 2000s, Yvon began searching for an alternative and discovered Yulex, a sustainably-grown rubber alternative. Working with Yulex, Patagonia have since transitioned all their wetsuits to bio-rubber. So when it comes to what seems like another product campaign, launching the new range of wetsuits, it’s clear that it wasn’t quite that simple. We needed to drive traffic and conversions, but also generate some brand awareness about what Yulex was and why it mattered. Read our case study to find out more.
