Ad copy

An avid surfer as well as an environmentalist, Patagonia founder Yvon Chouinard had never been happy with the environmental impact of his neoprene wetsuit. In the early 2000s, Yvon began searching for an alternative and discovered Yulex, a sustainably-grown rubber alternative. Working with Yulex, Patagonia have since transitioned all their wetsuits to bio-rubber.⁠ ⁠ So when it comes to what seems like another product campaign, launching the new range of wetsuits, it’s clear that it wasn’t quite that simple. We needed to drive traffic and conversions, but also generate some brand awareness about what Yulex was and why it mattered.⁠ ⁠ Read our case study to find out more.