Emeris Facebook ad: “From small business to big ambitions: Cape Flats…”

Ran for 13 days, from February 26 to March 11, 2026, the last day Crush saw it.
Run by Emeris on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 1310140944501774
- Platforms
- Facebook, Instagram, Audience Network and Threads
- Relaunches
- 0
- Niche
- Business & Money
Ad text
From small business to big ambitions: Cape Flats student turns hustle into a bright future at Emeris. 🚀 Meet Rudolph Lekay, a Mitchell’s Plain student whose journey from selling sweets to fund his matric dance has opened doors to a whole new future. 💫 Footage of Lekay’s early morning hustle, showing him waking before dawn to sell sweets and chips at a busy taxi rank, circulated on TikTok and caught the attention of people beyond his immediate community. It was this consistent determination, visible in small daily actions, that led Raa-iq Solomons, Senior Student Advisor at Emeris, to reach out and offer guidance. With mentorship and support from Emeris and the Alfeco Foundation, Rudolph has now registered for the IIE BCom in Strategic Management at Vega School @ Emeris. 📚 Alfeco is covering half of his tuition, study materials, accommodation and meal expenses for three years, while Emeris will ensure that the balance of his fees are met, reinforcing a commitment to widening access to quality higher education, because potential should never be limited by circumstance. Rudolph continues to run small entrepreneurial ventures while studying and is driven by a bigger purpose: to uplift his community and give back to the mother who raised him. A powerful reminder that ambition + opportunity = transformation. 🌟 #Emeris #RealWorldReady #HighPerformanceEducation










