Ad copy

So yesterday I jumped on a call with someone who found me through one of my $5 offers. Pretty cool to see the whole journey play out, right? He grabbed the $5 product, bought all the upsells, jumped into my newsletter, and then booked a $200 consultation call with me. (Side note: For anyone who says people buying cheap stuff won't buy expensive stuff... there's that.) Anyway, turns out this guy was super high level. He's spending $3,000 a day on his low ticket offers and was on track to hit a million dollars a month over the next couple months. We talked about scaling, team building, his next couple of hires. Really cool convo... But here's when things got interesting. == Here's What We Found We started talking about scaling, but then we dug into his backend systems. His front end was solid. Like really solid. People would come through the funnel, buy his low ticket offer, and then he had the whole thing set up - automations, SDRs, closers ready to take calls, the whole nine yards. The system was working. Calls were booking. People were buying his high ticket coaching program. So I asked him... "After someone goes through your funnel and maybe doesn't book a call right away... what happens next?" "Well, they just go to a general broadcast list where we send them an email once or twice a week." So there we found his biggest scale lever... == The Problem Most Of Us Have Look, I get it. You spend ALL your time getting the front end to work. You're obsessed with turning $1 into more than $1 as fast as possible. You're testing ads, tweaking funnels, optimizing landing pages, trying to get that conversion rate up. And that's great. You need that stuff to work. But here's what happens... Once we get the front end working, we just DROP people into some general email list and basically forget about them. We stop following up. We stop selling to them. We move on to the next new person coming into your funnel. == What High Level People Do Differently Here's something I learned from people making $10 million, $20 million, $30 million a year... They NEVER stop following up. When they get a buyer, they keep building that follow up sequence for a long time. One of my favorite things I learned from Anik Singal is the monthly activation campaign. Every single month, you run a campaign to your list. Could be a workshop. Could be a webinar. Could be a special offer. But you're always activating your list, trying to either get people to book calls or sell them something new. And guess what happens after you do that... You ADD that workshop as part of your follow up sequence... so every month you have more emails coming out, automatically. I just finished building out a 30-day follow up sequence for my newsletter subscribers. Then there's a 7-day sequence to sell my bundle after that. And from there on out, people keep getting emails for the foreseeable future. With AI now, it's SO easy to put these sequences together that there's literally no excuse for not doing this. == The Dan Kennedy Lesson I always think about this story when I talk about backend follow up... Russell Brunson once said that Dan Kennedy was the ONLY person he kept buying from for many, many years. Why? Because Dan Kennedy kept selling him stuff after everyone else stopped. Think about that. After everyone else stopped following up, Dan Kennedy was still in Russell's inbox selling him stuff. And Russell kept buying. Just because he was a customer. A buyer is a buyer is a buyer. == Let's Talk Real Numbers Say you have an amazing funnel that converts 10% of your front end buyers into high ticket buyers. That's awesome, right? That ALSO means 90% of people who gave you money haven't turned into any other kind of buyer. 90%. Nine out of every ten people who trusted you enough to buy something from you... they're just sitting there... That's where your lifetime value comes into play. That's where your subscriptions kick in. That's where your real money is made. == Your Front End vs. Your Back End We're all obsessed with the front end. And yeah, you need to get that working first. But real businesses focus on extracting and increasing the lifetime value of each customer they get. Here's why that matters... If you increase your lifetime value, you can spend MORE to acquire customers. If you can spend more to acquire customers, you can basically acquire as much traffic as you want. You can outbid your competitors. You can scale without hitting those annoying ceilings. You can actually build a real business instead of just being on a hamster wheel trying to find new customers every single day. == What This Actually Looks Like So what should you be doing? Once your front end is working, start building out your backend. Here's what that means: You need email sequences that keep going. Not just 7 days. Not just 14 days. I'm talking 30+ days of follow up. You need monthly campaigns to reactivate your list. Every single month, give them a reason to engage with you again. You need to keep selling. Not in a gross way, but in a "hey, I have more stuff that can help you" way. You need to track how long it takes people to buy from you. Some people need 30 days. Some need 90 days. Some need 6 months. If you stop following up after 14 days, you're leaving money on the table. == The Biggest Opportunity Right Now For most of you reading this, your backend is your biggest opportunity. Not your ads. Not your funnel. Not your landing page. Your backend follow up sequences. Because you're already getting buyers every single day with your front end offers. You already have people who trust you enough to give you money. You just need to keep showing up in their inbox with valuable stuff and offers that can help them. That's it. == So here's your homework... Go look at what happens after someone buys from you. How long are you following up? How often are you selling to them? How many touch points do they get before you just give up? If the answer is "not much" or "I don't really know"... You just found your next big win. Your front end gets you in the game. Your backend makes you rich. Hope this helps! Hernan Vazquez - P.S: I lay this all out in my book Low Ticket Profits. You can get it for $4.95 here: LowTicketBook.com