Ad copy

Hello 👋 It’s about time we reintroduced ourselves as it’s been a while (and because we’re dipping our toe into the murky world of instagram ads so there are a few new faces around here!). I (Katie) started Baboodle as a result of feeling like the baby equipment market was failing parents, and in the hope that there was a better way to kit out our kids. The expense, the waste and the clutter created from so many short(ish) term purchases made absolutely no sense, and Baboodle is the business I wish had been around when I had my first daughter. Very quickly it became apparent that lots of parents felt the same, and that the demand for Baboodle far outstripped my plans for a maternity leave side hustle 😂 So my brother, Dan, came onboard and we got to work. We’re two years in and have grown to a team of 12, helped save over ten thousand parents money, partnered with the UK’s largest brands, and won industry-leading awards. We’re so proud to have created a business that is doing good and doing it well (shout out to our 5* Truspilot rating ☺️). We’re a young business, but working hard every day to build an affordable, sustainable and hassle-free solution for parents when kitting out their baby. Know someone having a baby in 2025? Tag them below to help save them money, space and time 👇🏼 #mumlife #newmum #mumtobe #newborn #babyontheway🍼 #newmummy #pregnancy #pregnant_world #pregnancydiary