Cats In The CityCats In The City Facebook ad: “This is not a second cat.”
Ran for 34 days, from June 12 to July 16, 2026, the last day Crush saw it.
Run by Cats In The City on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 1327480999528755
- Platforms
- Facebook, Instagram, Audience Network, Messenger, WhatsApp and Threads
- Relaunches
- 0
Ad text
This is not a second cat. This is a full-body casing pelt removed from a living cat in a single piece. The only section that separated was the neck collar because it could not safely pass over the head intact. That thick ring of compacted coat had been wrapped beneath the chin, around the neck, and behind the ears like a heavy fabric scarf. The rest of the body remained fully encased. The cat weighed 6 pounds. The pelt weighed over 1 pound. Imagine carrying nearly 20% of your body weight in trapped coat pressed against your skin every hour of every day. This is why severe matting is not cosmetic. This is not “just shedding.” This is physical restriction. Heat retention. Tension. Entrapment. And this is also why humane pelt removal can completely change how a cat moves, rests, stretches, and experiences their body afterward. No sedation. No force. Just careful, trauma-informed removal performed slowly and safely. Sometimes the goal is not grooming. Sometimes the goal is liberation. #CatsInTheCity #TANDEMCat #PeltLiberation #CatGrooming #FelineGrooming #TraumaInformedCare #CatHealth #PersianCat #SeniorCats #Matting #GentleGrooming #CatComfort
Where the ad sends people
https://catsinthecity.com
Cats In The City
See details: catsinthecity.com(opens in a new tab)
