Jordan Mitchell Facebook ad: “Read this if you're a toddler mom”

Ran for 3 days, from June 27 to June 30, 2026, the last day Crush saw it.
Run by Jordan Mitchell on Facebook. Crush is not the advertiser and does not verify its claims. See this ad in Meta's Ad Library(opens in a new tab)
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About this ad
- Meta Ad Library ID
- 1337825498322965
- Platforms
- Facebook, Instagram, Audience Network, Messenger and Threads
- Relaunches
- 0
Ad text
Last Tuesday at 2am I googled "is it normal to want to run away from your toddler". F*ck my life. I'm a horrible person for saying it. I know that. But I had just spent forty minutes on the kitchen floor holding my son while he screamed until his face turned purple. Not because he was hurt. Not because he was scared. Because I had given him the wrong color cup. The wrong. Color. Cup. And somewhere between the screaming and the floor and the cold coffee on the counter that I had tried to drink four times that day, something in me just quietly broke. I haven't eaten a meal sitting down in three months. I haven't finished a single thought without being interrupted since I can remember. I haven't taken my son to a restaurant in six weeks because the last time I tried, he threw himself backwards out of the high chair in the middle of Applebee's and I spent twenty minutes on the floor trying to hold a two year old who was completely unreachable while everyone in a fifteen foot radius pretended not to watch. I drove home in silence after that. Walked inside. Put him down. Then I sat on the bathroom floor and just cried for a while. I used to be a person who had friends. Who went places. Who had things she was interested in. Now I plan my entire day around nap time and whether we are going to have a good morning or a bad one. And I never know which one it's going to be until it's already happening. The meltdowns are what break me the most. Not because they're loud. Not because they're inconvenient. Because no matter what I do, I cannot stop them. I have tried everything. Every strategy. Every approach. I tried the warnings. Five more minutes. Two more minutes. One more minute. It does not matter. The moment something ends, the world is ending with it. I tried the snacks. The distractions. The redirection. I have read the books. I have listened to the podcasts. I have taken the deep breath and gotten on his level and used my calm voice and validated his feelings. He does not care about my calm voice. I have cried in the car more times this year than I have in the previous ten years of my adult life combined. And the thing that made it worse, the thing that made me feel truly alone in it, was that everyone around me seemed to be managing just fine. My mother in law told me I just needed to be more consistent. That her kids never acted like this. That children respond to firmness. She said it nicely. She meant well. But the way she looked at my son in the middle of a meltdown, and then looked at me, said everything she didn't say out loud. My mom friends online posted about their screen free days and their independent little players and their peaceful morning routines and I sat there reading it at midnight wanting to throw my phone across the room. Because we were NOT having screen free days. We were having survive until bedtime days. And the screen was the ONLY thing that made that possible. I knew it was probably too much. I felt it every single time I handed it over. That quiet guilt that sits right under your ribs and doesn't move. But I didn't have anything else that worked. Nothing else bought me twenty minutes. Nothing else stopped a meltdown mid-spiral. Nothing else let me cook an actual meal without someone attached to my leg screaming. So I kept using it. And I kept feeling terrible about it. And I kept wondering what was wrong with me that I couldn't figure out a better way. That was the state I was in when a mom in my playgroup mentioned something at pickup one afternoon. She said her daughter used to be the same way. The meltdowns. The screen dependency. The feeling of being completely trapped. And then she'd learned something that made her see the whole thing differently. She told me to call her that night if I wanted to know more. So I did. What she told me in the next ten minutes changed the way I understood everything that had been happening in my house. She said her daughter's OT had explained it to her like this. A toddler's brain at this age is still physically being built. The part responsible for patience, focus, and emotional regulation, it is not finished yet. It is under active construction. And the way it gets built is through one specific kind of input. Hands working on real physical problems. Buckling something. Zipping something. Threading something through a hole. Each time those little hands work through a physical challenge and solve it, the brain lays down a real connection. A structural one. The kind that teaches a nervous system how to generate its own calm. A screen does the opposite. A screen delivers stimulation at a speed and intensity that the real world can never match. The brain learns that boredom has an instant fix. That discomfort disappears with a swipe. And when you take that away, the brain doesn't know how to cope. It has never had to. So it panics. It rages. It screams on the floor of Applebee's over a cup color because that is what a nervous system does when the only tool it has ever been given is taken away. That is not your child being bad. That is your child's brain doing exactly what it was trained to do. I sat with that for a minute. Because for two years I had assumed the meltdowns were a discipline problem. Something I was failing to solve. Some strategy I hadn't found yet. The idea that it wasn't about discipline at all. That it was about what his nervous system had learned to need and what it had never been taught to do without. I had to sit with that for a second. Two years of guilt. Two years of thinking I was the problem. And it turned out the meltdowns were never about my parenting at all. I asked her what the OT had recommended. She said the fix is not taking the screen away cold turkey and white knuckling through two weeks of hell. The fix is replacing what the screen was doing with something that gives the brain the same level of engagement but builds the regulatory pathways instead of bypassing them entirely. Something physical. Something with enough variety that the hands keep finding new challenges. Something a toddler can pick up, put down, come back to, and feel the satisfaction of figuring out. When little hands are genuinely busy with a real physical task, she said, the nervous system regulates itself. Not because you forced it. Because it finally got the input it was built to receive. I asked if there was something specific. She recommended a Montessori busy board, and sent me the link that night. I was skeptical. My son had ignored every toy I had ever bought him within four minutes. But I was also out of options and running on nothing. So I ordered it. The first time I put it in front of him, I stood back and waited for him to get bored. He picked up the zipper. Pulled it open. Pulled it closed. Opened it again. Moved to the buckle. Worked at it. Frowned. Tried again. Got it. Made a sound I have never heard him make with a screen. A specific, satisfied, proud sound. I watched him for the next twenty minutes waiting for the moment he was done. He was not done. He moved from activity to activity. Focused. Quiet. Not the blank gone-somewhere-else quiet I knew from the screen. Present quiet. The kind where you can actually see the thinking happening behind his eyes. I made dinner with both hands. I ate it sitting down. I did not cry in the car that week. The weeks after that were not perfect. He is still two. There were still hard days. But within two weeks the meltdowns dropped in a way that I noticed before I could explain it. They were shorter. Less volcanic. And when they ended, he came back faster. His OT noticed it at his next session without me saying anything. She asked what had changed. When I told her, she nodded like she had heard this exact story before. "Purposeful hand activity is one of the most underused tools we have for this age group," she said. "Every time those little hands solve something real, the nervous system learns it can find its own calm. You do that enough times and the baseline starts to shift." I thought about all the mornings I had sat on that bathroom floor. All the times I had handed over the screen telling myself it was just this once and feeling the guilt settle in before he even started watching. I was not a bad mother for any of it. I was an exhausted mother with nothing that actually worked. And now I have something that works. Something that gives me the same twenty minutes the screen gave me. Without the meltdown waiting for me on the other side. If your toddler cannot get through a car ride, a restaurant, a morning without falling completely apart when something ends or changes, it is worth trying before you spend another night on that bathroom floor. EDIT: I've gotten like 30 DMs from moms asking which busy board it is. Here is the one we use. https://shopveloragoods.com/products/velora%E2%84%A2-montessori-busy-board PS: Do not buy the cheap knock offs on Amazon. I tried one first. Fell apart in four days. This one has lasted and he still reaches for it every single day.
Where the ad sends people
shopveloragoods.com
Read this if you're a toddler mom👉
Velora
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